Call it a day on a high note.
Stop singing when the voice is good (or stop using mobile before its range is out!!!)
Tamperfinder has been the Public Relations Officer of God’s own utility
and has been (mis)handling the vivacious media in God’s own country for the Last two years. As Gods do mischief, so does his media in his own country and utility. ‘God’s own utility’ is a source of news for media for quite some time. The vibrant media don’t like any voids and want news all the time. If not properly informed, they may get information from some other sources; usually from the unofficial PROs and the interpretations need not be correct.
My utility deals about 10 million customers, a quarter century employees and equally, older employees. The modern concept of the management says each and every employee should act as a PR manager, and at the time of crisis, the CEO himself will act as the PR Manager. In tamper finder’s industry, the unofficial PR Managers will come into picture when they quarrel with their higher ups for denial of leave or promotion of some other categories, or late arrival marked in muster roll etc.As mentioned earlier, few media persons moving in tandem with these so called PR managers causing hard time to the real PRO.
All important policy decisions are to be informed to PR wing as soon as it is arrived. It’s for the management to decide whether it should be made known to the public or not. The PR manager need not be a jack of all trades but should know who the actual person to disseminate the ideas.Tamperfinder gets information of decisions by his own efforts only and there is no official channel which automatically informs him of decisions. When certain informations, not meant for the intimation to public is made available to tamper finder, as if a positive news and later causing embarrassment to the management, something is wrong somewhere.
There was only one government owned news channel in God’s own country few years back and now it has reached to two dozens with 4-5 exclusive news channels! Tamperfinder has two mobile phones and two land line phones but has only two ears!. One of his friends walked out of room as tamperfinder was busy on phone could not attend to him for 10-15 minutes. The PR manager has to liaison with all stake holders. The PR dept has to be informed with all important decisions which may be useful if shared with public rather than sharing news which causes embarrassment to public and stake holders. The difference between these two are very narrow and tamper finder had to apply mind to study why this information is passed / not passed, before putting in the press information system. He had to read the related decisions in this regards and analyze how the stake holders responded in similar situations earlier. (tamper finder can easily (?) read the mind of Management, Media and Masses but very poor in reading between lines!!!!!)
So……….
Stop singing when the voice is still good.
Or
Stop using mobile before the range is out.
Wednesday, 7 January 2009
Call it a day on a high note.
Stop singing when the voice is good (or stop using mobile before its range is out!!!)
Tamperfinder has been the Public Relations Officer of God’s own utility
and has been (mis)handling the vivacious media in God’s own country for the Last two years. As Gods do mischief, so does his media in his own country and utility. ‘God’s own utility’ is a source of news for media for quite some time. The vibrant media don’t like any voids and want news all the time. If not properly informed, they may get information from some other sources; usually from the unofficial PROs and the interpretations need not be correct.
My utility deals about 10 million customers, a quarter century employees and equally, older employees. The modern concept of the management says each and every employee should act as a PR manager, and at the time of crisis, the CEO himself will act as the PR Manager. In tamper finder’s industry, the unofficial PR Managers will come into picture when they quarrel with their higher ups for denial of leave or promotion of some other categories, or late arrival marked in muster roll etc.As mentioned earlier, few media persons moving in tandem with these so called PR managers causing hard time to the real PRO.
All important policy decisions are to be informed to PR wing as soon as it is arrived. It’s for the management to decide whether it should be made known to the public or not. The PR manager need not be a jack of all trades but should know who the actual person to disseminate the ideas.Tamperfinder gets information of decisions by his own efforts only and there is no official channel which automatically informs him of decisions. When certain informations, not meant for the intimation to public is made available to tamper finder, as if a positive news and later causing embarrassment to the management, something is wrong somewhere.
There was only one government owned news channel in God’s own country few years back and now it has reached to two dozens with 4-5 exclusive news channels! Tamperfinder has two mobile phones and two land line phones but has only two ears!. One of his friends walked out of room as tamperfinder was busy on phone could not attend to him for 10-15 minutes. The PR manager has to liaison with all stake holders. The PR dept has to be informed with all important decisions which may be useful if shared with public rather than sharing news which causes embarrassment to public and stake holders. The difference between these two are very narrow and tamper finder had to apply mind to study why this information is passed / not passed, before putting in the press information system. He had to read the related decisions in this regards and analyze how the stake holders responded in similar situations earlier. (tamper finder can easily (?) read the mind of Management, Media and Masses but very poor in reading between lines!!!!!)
So……….
Stop singing when the voice is still good.
Or
Stop using mobile before the range is out.
Subscribe to:
Post Comments (Atom)
3 comments:
YES ONE MUST CALL IT A DAY AT HIGH NOTES
has two mobile phones and two land line phones but has only two ears!....This is what you should have learned earlier.Unoficial PR Managers's are creating much difficulty to almost all officers in our organisation. After knowing all these problems,you persuaded a 'pavam' officer to move into the office of PRO of the most important public utility of "Gods own country"....perhaps that officer might have stopped singing even before he had started to sing.
It seems u kknow these things much earlier and now I understood the reason for turning down the offer!
Post a Comment